Lifestyle Product Photography for Сool e-Commerce Brands
You ship your product - we shoot & create the visuals.
Latest Lifestyle Product Photography projects
See more examples of lifestyle product photography.
1. What the lifestyle product photography is in regard to e-commerce, let’s say Amazon listing.
“The one that shows the product in context” would be a common answer. Another version of this – “the one that shows your potential customer using your product.”
Both of these statements explain the concept of lifestyle photography pretty well, but they don’t explain the main thing.
In your Amazon listing the lifestyle images will go together with white background product photos. These product images are responsible for showing and explaining your product to your potential buyers in all the details – they give the rational motives to purchase your product.
What are the lifestyle photos responsible for then? The idea of using lifestyles is to create some mood and atmosphere that your customer would associate the product with – they give emotional motives to purchase your product. For some products, especially with female target audience emotions can be even more important than product facts.
2. Types of lifestyle product images for Amazon listing with examples by WindySoul.
Creative lifestyle product images without models.
Sometimes those can be called still-lives or flat-lays. The name doesn’t matter much, these images show the products in context through emotionally colored photography.
Creative shots in interior or outdoors with models.
Those are the pride and glory of WindySoul. Most e-commerce photo projects we work on feature the images with models.
Combination of lifestyle images and infographics in one photo.
Sometimes you would like to draw your audience’s attention to some specific feature or some competitive edge of your product with some text overlays or icons using the lifestyle photo as the basis.
3. What is important in lifestyle product photography for e-commerce?
The first thing to do is to understand what makes your product unique and special. It is also important to analyze what people are going to buy it and what your competitors are doing with their lifestyle images. Based on this analysis we make a lifestyle concept that is meant to be emotional, memorable and not to follow your competitors paths – the idea is always to stand out and make some new impact with lifestyle images.
A model is extremely important. As we say “a great model is half the battle.” If he or she evokes the positive feeling, memorable and makes your heart vibrate faster, but still looking like a girl or guy who lives next door – you are on the right path for a great lifestyle photoshoot.
Makeup, Hair and Wardrobe for a Model.
A model is important, but it is only the start of the journey. Makeup, hair, clothing – all of these are extremely vital to create the right emotional impact. You need a pretty big team for a professional lifestyle photo shoot and these people should clearly understand what the output of their mutual work should be.
Location is another important thing. Sometimes up to 30% of a project budget goes to getting the location we need. We always give our clients a great choice of locations no matter if those are kitchens, bathrooms, bedrooms, parks, garages, houses, playgrounds, etc.
No lifestyle shoot is possible without creating the right scene. Location is extremely important, but the right selection of props to make the scene true to life are also vital. Oftentimes a prop stylist or interior decorator is working with us to ensure the best possible output.
The prices for lifestyle product photography start at $1000. All projects are unique and require different locations, props, models, etc – all of these together with producing, photography and retouching make up the final proposal.
The best ways to ship the products to us are DHL Express, TNT, Fedex and UPS. You can find the shipping details on our Contact us page.
The best ways to ship the product to us are UPS and DHL Express. Fedex and TNT will also your products to us quite fast. Mail (Post) is also possible, but this will take time.
You can see the trusted testimonials on Elena’s page on Upwork and Alex’s page
Some recent Testimonial examples:
Working with Elena was a wonderful experience. She has a very high competence in making this kind of jobs (She did an original and creative shooting for my amazon listing). She was always available and exceed my expectations. I’m very glad with the final result and will work with her in future projects.
Luca Chiarappa Lauri, Darby Babycare
Project: Baby Product Amazon Photography
Alex was fantastic! Patient, high quality work, excellent communication taking time to address all questions / provide recommendations, assisted with problem solving, and took initiative. Would definitely use again, thank-you!
Cyllene Lansdown, Savannah Blue
Project: Lifestyle Product Photography of Mommy Bag
Elena exceeded our expectations and more than met the brief. Her communication was excellent, especially dealing with our delays. The product images as well as live shoot with a model are great. Not least her willingness to change a few details post shoot and guide us was very much appreciated. Very professional and we would recommend to anyone looking.
Alexander Burton, Sobersby
Project: Amazon Listing Photos for Tote Bag Product
Examples of Lifestyle Product Photography Projects by WindySoul.
Below you’ll find numerous examples of lifestyle product photography projects. Each image is clickable and will take you to a project page with more images, project details and link to actual e-commerce listing for this product.